I got the request to write a piece on Mino Raiola, the Super Agent. I had this piece in preparation so the timing is perfect. Raiola on money, De Ligt, Ajax, Restaurant Napoli and transfers…

Last transfer window, it was mostly Raiola in the news. In particular his buddy-ship with Mark van Bommel and their coupe in Eindhoven… That topic is reserved for later…

A VI reporter visited Raiola in his office in Monte Carlo. “I don’t mean to be arrogant but I think I created this whole industry. Calcio Mercato, it’s an industry now. It’s like the entertainment world. I gave this new world colour as I am a stand up guy, who always speaks his truth and stand up for my players. In Italy, the day starts with football. That is culturally like this for many decades. The morning starts with a cappuccino and the sports papers. The Dutch are more down to Earth but at the end of the day, just as football crazy as the Italians.”

“The opening of the transfer window is like the premiere of a new musical. Curtains up and we need to perform. And the spotlights are on us agents, for a couple of weeks. We need to do the business in this small time frame, but make no mistake. I have guided Haaland now, but that job took a year. And his dad Ale Haaland, an ex pro player, was closely involved. We talked with the clubs, we listened to their plans, we assessed their offers…”

With adopted son Van Bommel

The phone rings. As it constantly does. This time, two women. Two old friends. The mothers of Calvin Stengs and Myron Boadu. They know each other for years now as they met when the two players started their friendship, in kindergarten. “I always work with the families. I include them in everything. And top players always have top parents. I am completely transparant. I’m taking Doynell Malen to Pittsburgh for instance and discuss the whole process with his family. Everyone is focused on “Can Malen reach the Euros?”. I’m not. It’s not about the Euros, it’s about his career and health. He’s going to be out for 4 months at least. Boadu and Zlatan spent time together in Pittsburgh last year. One day after Zlatan’s operations, Boadu saw him work out. Doing his excercises. Zlatan is the ideal warrior. He’s a beast. And I think it triggered Myron. He’s 38 years old now and went to AC Milan to win silverware. It says everything!”

Haaland, Malen, Stengs, Boadu, Wijndal, they’re all in Raiola’s portfolio. The future of Oranje according to him is Justin Kluivert, however. “When he decided to go to Rome, everyone in Holland was upset. How can Raiola do this to Kluivert, etc etc. This is bad for Dutch football, etc. But…where were they all when Sepp van den Berg went to Liverpool? I didn’t hear anyone! And Redan and Chong? And Zirkzee? If it was me who guided them, the nation would have been too small. But now? Nothing. And when Ajax signs a 16 year old kid from Norway, you also don’t hear anyone. It’s ridiculous!”

Stengs, Wijndal, Boadu

“Stengs, Boadu, Malen, Wijndal and even Gravenberch could have signed with huge clubs with huge paychecks. All of them. But they’re still in Holland. You don’t hear people about that, do you? I get calls about them on a daily basis. And we decided in conjunction with the family that another year in Holland was best. And when Ajax comes with a good plan for Boadu and Stengs, we’ll definitely listen.”

“And I get the question: Mino, who do I go for? Malen or Boadu? And I’m like: what kind of question is that. What do you need? A Ferrari or a Lambo? And the smart club will sign them all! But I am not saying they should reach for the top as yet. An intermediate step is probably best. But… we all know step-by-step is best, but… Consider this. Assume Barca or Madrid comes for one of them. With a big offer. Do we need to say no? Do we need to consider his career? Or his life? Can you stand in the player’s shoes? Is it not hard to resist that offer? It’s easy for the supporter or analyst to judge, but those are dilemmas. And I have to deal with that. Players can get injured and lose it all. We’re dealing with someone’s life and the life of his family. Boadu and Stengs both suffered severe injuries before, remember. That can happen. They were lucky to get back to the top. There is no guarantee. And Klaassen, he went when he was 24 years old already. To an EPL mid-tier club. And look how that went.”

In his office in Monaco, the entrance has a serious series of amazing jerseys framed on the wall. An impressive list. With personalised messages on the shirts. Pogba, Lozano, Matuidi, Donnarumma, Balotelli, Kean, De Ligt… “People like to see this. It’s important but not to boast for me. I am not interested in what I have done, only what I will be doing.”

And in his personal office, there is nothing that points towards football. The second big passion of Mino is represented here. Posters of 007 movies are on the wall. “When I die, I want to reincarnate as James Bond. I am a big fan. He only needs to say his name and the ladies undress, hahaha. Daniel Craig is my fave. He’s more human. More layers. He suffers at times.”

Raiola is open and hospitable. On his desk are books, like Thinking Fast and Slow, The School of Life and We are our brain by Dick Swaab. There is also a book by PSV general manager Toon Gerbrands. Raiola spoke with him only recently to discuss Van Bommel’s sacking. “Mark is family for me. When Mark is sad, I am sad. Mark is paying the price for the fact that last season PSV has a better team than this season. That is all I will say about it.”

“Mark is a perfectionist. And I appreciate that, but his strength is his weakness. He is world class in everything but not everyone is like that. Marcel Brands was too. John de Jong is not experienced enough. A guy like De Jong should work with a seasoned coach like Cocu. I don’t worry about Mark though, he will at some point become one of the best in the business. And he’s not arrogant. He wants to learn. He has a good name and many clubs, internationally, have already contacted me. He will take a break but he’ll be back.”

Squeezing the last dollars from Zlatan’s body!

Business cards are not present in Mino’s office. “My work are my player. I don’t do websites either. I work on trust. On a handshake. When I don’t feel it with a player, I won’t work with him. Players are like artists. Take Pogba. He’s a Basquiat. Expressive. Rebellious. De Ligt is a Rembrandt. The drawing you see now, already great, will end up being an amazing masterpiece like the Nightwatch. Unique. He had a tough time at Juve in the beginning but that’s normal. He is taking it in his stride and is taking it in like a sponge.”

De Ligt’s move to Juve was one of the most talked about topic last summer. Juve paid $75M for the Ajax defender and it took a long time for the pen to hit paper. According to Mino, that was all Ajax’ doing. “I don’t want to say too much about it, because the main thing is that Matthijs is happy. But Ajax made promises to Matthijs and broke them. It’s that simple. He could have signed for Juve a season before and Ajax pleaded with him to stay for one more season. And he did. There were verbal agreements made. But that season, the transfer market exploded for Ajax players, due to their CL campaign. And when Frenkie signed for Barca for a record fee, Ajax wanted more for De Ligt, suddenly.  What frustrates me, is that it was at the expense of Matthijs. I identify with my players, so when Matthijs is done wrong, it’s done to me as well. I am De Ligt.”

But, didn’t Overmars and Van de Sar do what Raiola does as well? Play hardball? “Yes, I’m tough. But I never promise something and then break my promise. Ever. I don’t have an issue with Marc or Edwin but I believe in handshake deals and trust and loyalty. Because I guarantee results to my players. And when Ajax or anyone else does this sorta thing, a player can look at me and say: what about your guarantee? I work with many top clubs in Europe like this, and I hope with Ajax too, in the future. Is the anger gone? My anger? It should be… It simply wasn’t the way it should be. And any case you are involved in, influences the next. Next time Ajax promises something, I want it on paper. I am happy to lose out on something but I don’t want my player to take the brunt of it.”

A lot of people felt De Ligt should have gone to Barcelona. “A lot of people say Barca is a Dutch club. And therefore it was sacrilege to bring Mat to Juve. I don’t work in my emotion. Barca for me is like NAC Breda or Watford. A club. I think about what is good for the player. They really believed at Barca that they could get De Ligt because Frenkie went there too. But do you think Pique will step aside for De Ligt? Just like that? And Matthijs actually always wanted to go to Juventus. He wants to be the best defender in the land of best defending. The interest from PSG and Barca and other clubs was intriguing, for him. But he went for Juve. And not for the money. Money doesn’t interest him. If Juve would require him to pay contribution, he would.  am here to make sure no one takes advantage of him. I have a good relationship with Pavel Nedved, technical director of Juventus. He’s like a son to me. Pavel says: “This kid is even more crazy than I was in his sports mentality. He himself is a Ballon d’Or!” When you tell Matthijs that by shaving his head he will win 1,2% speed or tackle verocity he will immediately shave his head.”

Raiola speaks seven languages. He studied Law and knows everyone in football. But the restaurant in Haarlem, operated by his parents, was his real university. “Ristorante Napoli was my university. My dad worked day and night. and I always went to assist him. What a man. Sweet for the family, tough at work. At 14 years old, I did the accounting and tax stuff for him. We had a lot of famous people come here. Shell top brass, but also Tonnie Bruins Slot, Michael van Praag, lots of politicians and artists. And also the boys from the bad neighbourhoods. It was like the Sopranos at times, hahaha.” Raiola does have that mafia image a bit. Sunglasses, overweight and swimming in money. The deal he made for Pogba at Man United paid Raiola $49 million euros over 5 years, according to the internet. “I never put a gun on anyone’s head at Man United. They wanted him and I made a good deal. But don’t tell anyone this: I kinda lime my image. And I really don’t care what people think of me. I believe in Holland I’m considered the worst man, after all the pedofiles. But in Italy, I’m a star. I can’t walk the streets there. People want to be on a selfie with me, or thanks me. When I finalised the De Ligt transfer to Juve, the Juventus tifosi sang for me, hahahaha.”

With Mkhitaryan and Pogba

“What drives me? Money not so much anymore. That is just a result of what you do. What drives me is the ability to help players and make their dreams come true. The hug I get from Boadu. That is my real pay. When Wijndal calls me and says “tell Real Madrid I’ll be coming soon!” that is what I love. And he means it! And I tell him: yep, I’ll be there, helping you to get there! You see, money follows dreams. And I can do this job for 50 years. But a player only has 15 years max to make his money. You can’t buy groceries with trophies, you know? And I do what is best for them. And when I do well, I get paid too. Simple. And when I don’t have a click with a player, I won’t represent him. And I don’t sign contracts with them. When they want to go better elsewhere, please do. Same with me. I want to be able to say: mate, I’m letting you go. Sorry. De Ligt, Haaland, Malen, Stengs, Kean, Donnarumma, Zlatan, Gravenberch, they give me energy. My wife always says: you have two official kids and than a whole bunch of non-official kids, hahaha.”

Not long ago, Raiola entered the dressing room of PSV, after a match vs Heerenveen. That was not done, everyone said. “Typical Dutch. What does it matter. I enter the dressing room at AC Milan often. You know what I want, I want to find a women player who is so good that Ajax signs her up and uses her. To break all these conventions. The football world needs innovation. In the US they do everything in the dressing room after a game. Interviews, eat, drink, sleep. PSV was in a tough phase and I have a couple of them under contract and I wanted to support them and congratulate them after their win. That was all it was.”

Source: VI Pro